Traction
This is where Rentiful is today as the trusted AI agent for renters, shown with real platform data rather than projections. The numbers below are the renter side of the story: the people we represent and the conversations we have with them. For the supply and defensibility picture, read Our Moat. Beneath them we track the four core growth experiments month by month: whether renter demand is real and growing, whether we can acquire it efficiently, whether renters are actually talking to us and whether the supply we represent is growing.
Metrics snapshot · end of September 2026
576
Renters
Trusting Rentiful to help them find, secure and enjoy their perfect rental home.
10,023
Engaged sessions
Nov 2025 to Sep 2026, Google Analytics
76
Two-way conversations
Renters who have written back to us, to Sep 2026
2,301
Renter messages
Feb to Sep 2026, inbound and outbound
Experiment one: is demand real and growing
Monthly renter enquiries grew from single digits at the start of the year to 113 in June, eased to 86 in July and 87 in August, then recovered to 104 in September.
Renter enquiries per month, December 2025 to September 2026.
Experiment two: can we acquire demand efficiently
Our cost per lead fell from £124 in March to around £20 in June as paid search scaled, held at £26 through July and August as enquiries eased, then fell to £22 in September as they recovered on the same spend. It is down more than 5x since paid acquisition began.
Cost per lead by month, March to September 2026 (paid marketing spend divided by leads).
Experiment three: are renters actually talking to us
Renter conversations (inbound and outbound messages combined) grew from 22 in February to 597 in May, fell back to 231 in July, then recovered to 352 in August and 297 in September. Renter replies followed the same shape (154 in May, 33 in July, then 99 and 95), so both the summer dip and the recovery are real changes in engagement, not just in what we send. Reply drafting and scheduling are still largely manual today, so this line is a proxy for renter engagement rather than automation load. As that workflow moves from manual to fully automated, we expect it to compound without adding headcount.
Renter messages per month (inbound plus outbound), February to September 2026.
Experiment four: is the supply we represent growing
Cumulative units represented have more than quadrupled since December, from 1,270 to 5,416. Onboarding a rental provider's portfolio is still a largely manual integration today. As that moves from manual to fully automated, we expect supply growth to accelerate well beyond this trend.
Cumulative units represented by month, December 2025 to September 2026, by first listing date.
An honest note
We are early. Signed leases are still in single figures and the bottom of the funnel is where most of the work remains. We show the whole picture on purpose, including the summer: enquiries and cost per lead eased back from June's peak and renter conversations from May's. All three had recovered by September. The traction that matters is the multi-month arc, not any single month: demand, engagement and supply are all up several times over since the start of the year, even as the pace of that growth varies month to month. For why that arc is defensible, read Our Moat.
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